I’m Carolyn Edlund, the founder and author of Artsy Shark – devoted to helping artists grow their businesses. I work with artists every day in one-on-one personalized consultations to help them build strong, sustainable businesses. In my everyday work, I’m exposed to a lot of work that artists are currently making. And in looking at artwork every day, I see a lot of sameness. Similar subject matter, similar styles and themes. It can become a blur after a while. Yet many artists want their work to be memorable, to shine – and to stand out from the pack.
What gives art that “Wow factor” that causes your audience to sit up and take notice? What is that elusive quality that transcends the usual and makes your work truly remarkable? Seth Godin defines remarkable as being “beyond the edge”. Would you agree?
Does your work elicit remarks, and start conversations?